Design Language Press Release

Design Language

A dialogue of Cultural Identity

Milan Design Week 2017

stairs

The Milan Design Week 2017 brings a new design location positioned between Zona Tortona, 5vie and the recently restored Darsena. Connecting the Dots together with the Civica Scuola Interpreti e Traduttori Altiero Spinelli are setting up a large international exhibition which will explore spoken and visual language in design.

Design Language is an international platform and meeting of brands, studios and individual designers. The exhibition aims to connect and differentiate design language and make visible the influence each culture and society has on the characteristics of their products. “I’m curious to explore the dynamics between national identity and individual- and brand- identity. Bringing a variety of international businesses together we can benefit greatly from each others networks” says Cara Judd, co-initator of Design Language.

Altiero Spinelli College is used for the first time during the Fuori Salone and will undergo a major transformation as Design Language occupies two entire floors, including classrooms, large corridors, spacious flights of stairs, a theatre and a gym.

Besides the trade show, a conference will be held every morning inviting speakers from various countries to discuss the theme of Design Language and the cultural identity of our era. The unique collaboration with Altiero Spinelli College allows the talks to be simultaneously translated in various languages such as Italian, English, Chinese and Dutch through the expertise of the bi-lingual students.

“The exhibition, conference and intercultural meeting space allows the students and teachers to explore their vocation by working alongside international designers whilst narrating their works in diverse languages” believes Pietro Schenone, Principal of Altiero Spinelli College. Visitors from around the world will appreciate a new understanding of cultures through design.

Designers, studios and brands can apply to join the exhibition from the beginning of October till mid January 2017.

Design Language – Milan Design Week 2017

Tuesday 4 April – Sunday 9 April 2017

Via Francesco Carchidio 2, Milan

Open daily from 10am – 8pm, Sunday from 10am – 6pm

Chef Martin hosts daily aperitifs from 5pm – 8pm

Press Preview on 3 April 2017 from 2pm – 6pm followed by Mixing the Dots Opening Cocktail.

Notes to editors, not for publication

For more information please go to http://designlanguage.thedots.nl. For prices and specific requests please contact David Heldt: david@thedots.nl / +31 6 1551 0727 or Davide Gramatica: info@caradavide.com / +39 329 542 1868

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